Meghalaya is nurturing various collectives in the form of cooperatives, SHGs, producer groups and other participatory grass root societies engaged in value chain development of niche products such as turmeric, ginger, dairy produce, honey, and spices.

These collectives are being supported in mission mode through grants, interest free loans, capacity building exercises and bank linkages and helping them in aggregation, marketing, setting up of primary processing centres, accessing wider markets and realizing better prices.

To bring out the communitarian ethos spanning different products, geography, and institutions under a common umbrella, it was felt that a brand was needed. And thus, ‘Meghalaya Collectives’.

‘Meghalaya Collectives’ will be owned by the ‘Meghalaya Basin Management Agency (MBMA)’ in collaboration with all the other participating agencies/institutions such as the Directorates of Horticulture, Agriculture and Animal Husbandry & Veterinary, along with LIFCOM which is the primary funding agencies for the collectives.

MBMA, as the owner of ‘Meghalaya Collectives’ will integrate the efforts of all the various stakeholders and centralize the efforts to promote the brand and the products.